London Marathon Events announces partnership with iFIT
London Marathon Events today announced a new partnership with iFIT, a global leader in connected fitness software, content and equipment.
iFIT becomes the official Connected Treadmill and Digital Fitness Content Subscription partner to the London Marathon.
An iFIT film crew will run the 2021 Virgin Money London Marathon on Sunday 3 October and capture video, sound, and the excitement of the experience from a particpant’s point of view, coached by on-camera iFIT trainer Casey Gilbert.
Later this autumn, iFIT will offer its members an on-demand, multi-part workout series with the option to run the London Marathon in individual workout segments or as an entire 26.2-mile course.
The iFIT partnership announcement also includes the B.A.A Boston Marathon, the Bank of America Chicago Marathon and the TCS New York City Marathon.
iFIT’s patented interactive technology automatically adjusts the speed, incline, and decline of iFIT-powered NordicTrack, ProForm and Freemotion treadmills to match the natural topography throughout each race course, including the famed Heartbreak Hill at mile 18 of the Boston Marathon, the iconic Tower Bridge in London just before halfway, and the historic Central Park finish of the TCS New York City Marathon.
iFIT interactivity enables runners of all abilities, from novices to the world’s top elite athletes, to participate in immersive and true-to-life marathon experiences on NordicTrack, ProForm and Freemotion treadmills. Those without iFIT-enabled equipment, or no equipment at all, are also able to participate in the workouts using the iFIT mobile app or TV app.
“The combination of the iconic Boston, Chicago, London and New York City Marathons with iFIT’s interactive platform elevates runners around the globe to a new dimension in their race and preparation. It’s an honour for iFIT to be the official Connected Treadmill Training Partner and Digital Fitness Content Subscription Partner for these iconic races,” said Mark Watterson, Chief Experience Officer of iFIT.
Connecting a community of runners
iFIT’s patented interactive technology automatically adjusts the speed, incline, and decline of iFIT-powered NordicTrack, ProForm and Freemotion treadmills to match the natural topography throughout each race course, including the famed Heartbreak Hill at mile 18 of the Boston Marathon, the iconic Tower Bridge in London just before halfway, and the historic Central Park finish of the TCS New York City Marathon.
iFIT interactivity enables runners of all abilities, from novices to the world’s top elite athletes, to participate in immersive and true-to-life marathon experiences on NordicTrack, ProForm and Freemotion treadmills. Those without iFIT-enabled equipment, or no equipment at all, are also able to participate in the workouts using the iFIT mobile app or TV app.
“The combination of the iconic Boston, Chicago, London and New York City Marathons with iFIT’s interactive platform elevates runners around the globe to a new dimension in their race and preparation. It’s an honour for iFIT to be the official Connected Treadmill Training Partner and Digital Fitness Content Subscription Partner for these iconic races,” said Mark Watterson, Chief Experience Officer of iFIT.