About the London Classics

We created the London Classics in 2017 because we wanted to recognise and reward the growing band of very special participants who had completed our three toughest challenges: the London Marathon, the RideLondon 100 and the two-mile event at Swim Serpentine. 

In 2025, riders can substitute RideLondon for the 2025 Etape Loch Ness as part of their London Classics.

Everyone who completes the three events receives the magnificent London Classics medal, engraved with the words Et ego Londinium vici (I too have conquered London) and is listed in the Hall of Fame. 

The events can be completed in any order over any time period. The medal is awarded to participants in a special area after the finish of their third event.