TCS London Marathon Partner Terms and Conditions

Last updated March 2025

 

1. TERMS AND CONDITIONS

1.1 The "Event" means the TCS London Marathon (including the TCS Mini London Marathon) as organised by London Marathon Events Limited ("LMEL"). For the purposes of this agreement, LMEL includes any designated contractor employed by London Marathon Events Limited to carry out certain obligations. Performance by such contractors of LMEL’s obligations will be deemed to be performance by LMEL of such obligations.

1.2 The "Reserved Areas" means the areas requiring an accreditation to gain access including but not limited to the reserved start and finish areas and any other area to which the public have no access.

1.3 Any Accredited Party attending the Event agrees that the Event is a public event and the Accredited Party agrees that use may be made, free of charge, of his/her name, voice, image and likeness by means of live or recorded audio/visual broadcast or transmission or recordings, photographs or any current or future technologies.

1.4 Authorised Partner Media Accreditation: Accredited parties representing Patrons (Sponsors/Partners/Official Suppliers) of the TCS London Marathon who provide photographs and/or video content may make sound and/or image recordings of the Event in areas designated as ‘Partner Media zone’. Furthermore, authorised partner media may book with LMEL representatives allocated time to photograph/film in Restricted Area at TCS London Marathon Finish Line but not during the Elite Races. Photography and filming is permitted in non-restricted areas.

Such authorised partner media should refer to the terms specified in their agreements with LMEL and other applicable documentation issued to them by LMEL in relation to the use of content of the Event. To the extent that these Conditions of Accreditation are inconsistent with such agreements, the terms of such agreements shall prevail. Partner media must comply with the Event Material Regulations for Partner Media of the Event specified by in Annex I of this document. Other than as provided for in Annex I, no other sound or image recordings of the Event are permitted.

The Accredited Party will not knowingly license, sell or supply any Photographs to any third party who intends to use any Photography for a Commercial Purpose.

1.5 Partner Media Photographers: Accredited Photographers may only originate still photographic pictures of the Event provided that:

i. They appear as still images (and not as moving images or in any way that could be deemed to emulate broadcast);

ii. The Photographer may adjust photographs by reversing and/or cropping the images, manipulating the images as means of telling a story, computerise enhancement and composite layout. Any major or significant alterations must carry a suitably positioned and sized statement, explaining to the reader or viewer that the image has been artificially created. The Accredited Partner Media Photographer / employer / publisher shall be solely responsible for obtaining all necessary third party consents in relation to any use of images published.

1.6 Accredited Partner Media Photographers must abide by the terms of the Photographers Code of Conduct (see attached Annex 3) Furthermore, no accredited photographer or its principal (or any other party on his/her/its behalf) shall make photographs taken under accredited terms in Reserved Areas available, nor sell, distribute or supply (whether directly or indirectly) such images (other than those that have been published in the newspaper or on the News Website in connection with Editorial Purposes) to the general public at any time during or after the Event (e.g. via a photo library) without the prior written permission of LMEL and subject to such conditions as LMEL shall determine. A "News Website" is a:

i. website solely devoted to the provision of news and which is owned by a bona fide newspaper, radio or television station; or

ii. free to access general news aggregator websites.

1.7 Other considerations: Each Accredited Party and/or principal shall make available to LMEL, if requested, for inspection and approval, any equipment capable of capturing any still and/or moving image or making any sound recording. Accredited partner media will have to display accreditation marks on their equipment (e.g. camera stickers). The Accredited Party and/or principal shall not cause or permit the use of any material captured and/or recorded by the Accredited Party to be used in any way which may damage, prejudice, undermine and/or in any way devalue the intellectual property rights of LMEL and/or the commercial programme of the Event and/or which may assist ambush marketing of the Event to take place.

1.8 Accreditation may be issued for TCS London Marathon and/or the TCS Mini London Marathon. Where issued for only one of the events, the Accredited Party shall only use the accreditation for that event.

 

2. THE MEDIA REPRESENTATIVE AGREES:

2.1 To signify their agreement to this Partner Media Form by clicking the Acceptance box after reading the relevant Terms and Conditions and Partner Media Regulations in the on-line accreditation form.

2.2 To abide by a formal Code of Conduct a copy of which is attached.

2.3 That any rights not specifically granted in this Partner Media Form are reserved by LMEL. LMEL reserves the right to refuse entry to the Event or to withhold, suspend or terminate the Partner Media Representative's accreditation. LMEL also reserves the right to grant or withhold additional specific rights on a case-by-case basis. In the event of dispute, LMEL will make every effort to resolve the matter in the first instance with the Partner Media Representative or with the relevant Partner Media employer.

2.4 To comply with all applicable laws and regulations and, whilst at the Event, with the reasonable directions of LMEL. For the avoidance of doubt any licences required by the Royal Parks are hereby granted to the accredited representative and any act carried out in accordance with this agreement is not in breach of any by-law.

2.5 That provided nothing in this Partner Media Form shall exclude or limit either party's liability for death or personal injury caused by the negligence of that party of their agents or employees, LMEL shall have no liability to the Partner Media Representative either in contract, delict (including negligence or breach or duty) or otherwise for any loss, damage or expense suffered by the Media Representative, howsoever caused.

 

3. PATRON MEDIA WARRANTS AND UNDERTAKES:

3.1 Patrons of the TCS London Marathon (sponsors/partners/suppliers) will procure that its employees or those under its control will comply with the terms of the Partner Media Application.

3.2 That in order to keep the course safe, partner media representatives will not enter onto the course of the Event except as authorised by LMEL.

 

4. GENERAL PARTNER MEDIA PROTOCOL

4.1 Participants shall not be interviewed at the Event other than at designated interview points.

4.2 In designated areas, Media Representatives must display their passes and media bibs at all times.

 

ANNEX 1: EVENT MATERIAL REGULATIONS FOR PARTNER MEDIA

Definitions:

i. Venue(s): The entire premises at which Events will take place encompassing the area inside the barriers and other areas which require an Accreditation to gain access.

ii. Event Material: Any sound or broadcast images created by accredited persons at the Venue(s) during the Event, including, without limitation, any function or competition organised prior to the start of a tournament or following its conclusion.

iii. Event Day: The day of the TCS London Marathon

No television, radio, internet or other inter-active or electronic media broadcaster other than an official licensed broadcaster appointed by LMEL may broadcast, transmit and/or stream sound or images or a combination of them anywhere in the world of any LMEL Event.

 

Regulations:

1. Event Material – photography: Photographic images from the Venue(s) can be used on digital platforms (website/social) by Partner Media in real time on Event Day. All images must comply with conditions listed in 1.5 of Terms and Conditions.

2. Event Material – filmed video content: Filmed video content at the Venue(s) is only permittable of the mass event (not the elite races). Content cannot be published until 48 hours after Event Day at the earliest. Live streaming on digital channels is not permissible.

3. Partner media may not make available or provide Event Material to any third party without the consent of LMEL.

4. Partner Media may not infringe, or facilitate the infringement of, the rights of any other party officially associated with the Event and in this regard may not alter or add to Event Material so as to remove, change or obscure any advertising or other commercial messages appearing in the Event Material e.g. by way of on-course signage.

 

Annex 2: LIST OF PATRONS

Official Partners

• TCS (Tata Consultancy Services)
• New Balance
• Abbott
• Buxton
• Coopah
• Enthuse
• iFIT
• Lucozade Sport
• Radox
• TAG Heuer
• Voltarol
• GetPRO
• Abbott World Marathon Majors

Official Suppliers

• Sportograf
• Southeastern Trains
• Marathon Tours and Travel
• Sports Tours International

The above list of patrons is correct as of February 2025. Please refer to londonmarathonevents.co.uk/london-marathon/our-sponsors for the most up to date list.

 

Annex 3: PHOTOGRAPHER'S CODE OF CONDUCT

All accredited photographers are obligated to comply with this Code of Conduct. In the event of any breach, accreditation may be suspended, revoked and/or cancelled.

1. Photographers need a valid accreditation pass. In addition to the accreditation pass, an official London Marathon bib is required to be worn when working in Reserved Areas. The bibs must be worn on the outside of clothing and must be clearly visible at all times.

2. Photographers shall not carry or wear any commercial, political, promotional, advertorial slogans, trademarks, banners and logos on their equipment within view of host broadcaster cameras.

3. Photographers are restricted to the designated photo positions in Reserved Areas and movement to and from these areas. Photos cannot be taken in Reserved Areas other than from designated positions.

4. Photographers must remain behind TV cameras at all times.

5. All Photographers must operate behind the advertising boards at all times.

6. Photographers must remain in the designated area during medal ceremonies and not obstruct the TV cameras.

7. Accredited Photographers must comply with all requests of the London Marathon Reserved Areas Manager / Supervisor and any London Marathon official personnel.

8. For reasons of privacy, photographs must not be taken of runners whilst they are: a. receiving medical treatment; or b. dressing or undressing.