London Marathon Events has today announced a partnership with HubSpot to become the Official Customer Platform of the TCS London Marathon.
HubSpot is an AI-powered customer platform that gives marketing, sales, and service teams everything they need to help their businesses grow. The partnership begins for this year’s TCS London Marathon, the historic 45th edition of the event, and runs to 2027.
Mark Barry, Managing Director, EMEA, HubSpot: “Just as the TCS London Marathon empowers runners to push beyond their limits and achieve ambitious goals, HubSpot is dedicated to helping small and medium-sized businesses go the distance. The TCS London Marathon represents the kind of determination and continuous improvement that resonates deeply with HubSpot's mission of helping millions of organisations grow better.”
Hugh Brasher, CEO of London Marathon Events, said: “We are delighted to welcome HubSpot as the Official Customer Platform of the TCS London Marathon. We look forward to working with HubSpot to develop this innovative partnership for the next three years.”
The 2025 TCS London Marathon takes place on Sunday 27 April.